We build flow-inducing systems which enable community to thrive.
- The Faithlife Community Team
In positive psychology, a flow state, also known colloquially as being in the zone, is the mental state in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by the complete absorption in what one does, and a resulting transformation in one's sense of time.
"Sell the sizzle not the steak."
Good is boring. Quality is the standard. Professionalism is expected. Our products should have features that cause users to laugh in delight when they find them.